Dr.-Ing. Julia Frey

Senior Executive Advisor

Bridging Business and Technology

My story

I’ve spent over 20 years bridging technology and business — first at Accenture, then across multiple leadership roles at BASF, most recently as VP Digital Commerce. But my career wasn’t purely technical: I spent a significant part of it in business management, running P&Ls, leading cross-functional teams, and navigating the realities of complex global organizations. That combination — deep technical expertise paired with a real understanding of business priorities and organizational constraints — is what allows me to operate comfortably in both worlds and build the bridge between them. Today, as an independent advisor, I help organizations build digital roadmaps that actually get implemented — and I coach leaders who are ready for their next step.

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Years of Experience

As a leader in global B2B corporate environments

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10k+ Customers live

Led the team responsible for eCommerce

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700+ M€

Global P&L responsibility in various industries

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350+ people

People led globally

Career Highlights

Explore My Journey and Key Contributions in Business Transformation

With extensive experience at BASF and Accenture, I’ve driven major projects in digital transformation, business management, and procurement.

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Digital Transformation & Commerce

VP Digital Commerce & Advisory,
BASF SE, Germany (2020-2026)

Built and scaled BASF's global Digital Commerce platform (2020–2026)

Implemented AI-driven customer journeys and composable architectures

Pioneered GenAI multi-agent systems

Cloud migration and API economy

Consultant, Accenture, Germany (1999-2002)
Various projects incl. eCommerce

02

Business Management

VP Business Management EMEA, BASF SE, Germany (2015-2020)

Full P&L responsibility for European markets incl. Global Key Accounts (Automotive and MinOil)

Implemented new business models beyond product and tonnage

Built and developed international high-performing cross-functional teams

Business Director Americas, BASF Corp., USA (2008-2012)

Full P&L responsibilities for NA and SA incl. Global Key Accounts (Hygiene)

Led cross-functional teams incl. marketing, sales, R&D, supply chain and production

Various roles in early career, BASFSE, Germany (2002-2008)

03

Strategic Procurement

VP Basic & Traded Products, BASF Corp., USA (2012-2015)

Full spend responsibility for global chemical commodities, e.g. natural gas, aromatics, industrial gases, phenols, styrenics etc.

Led team for trading and hedging

Managed strategic supplier relationships e.g. with global petrochemical companies

Supply chain optimization in highly dynamic market environment (shale gas)

Ready to get started?

Let’s explore how I can support you