My story
I’ve spent over 20 years bridging technology and business — first at Accenture, then across multiple leadership roles at BASF, most recently as VP Digital Commerce. But my career wasn’t purely technical: I spent a significant part of it in business management, running P&Ls, leading cross-functional teams, and navigating the realities of complex global organizations. That combination — deep technical expertise paired with a real understanding of business priorities and organizational constraints — is what allows me to operate comfortably in both worlds and build the bridge between them. Today, as an independent advisor, I help organizations build digital roadmaps that actually get implemented — and I coach leaders who are ready for their next step.
Years of Experience
As a leader in global B2B corporate environments
10k+ Customers live
Led the team responsible for eCommerce
700+ M€
Global P&L responsibility in various industries
350+ people
People led globally
Career Highlights
Explore My Journey and Key Contributions in Business Transformation
01
Digital Transformation & Commerce
VP Digital Commerce & Advisory,
BASF SE, Germany (2020-2026)
Built and scaled BASF's global Digital Commerce platform (2020–2026)
Implemented AI-driven customer journeys and composable architectures
Pioneered GenAI multi-agent systems
Cloud migration and API economy
Consultant, Accenture, Germany (1999-2002)
Various projects incl. eCommerce
02
Business Management
VP Business Management EMEA,
BASF SE, Germany (2015-2020)
Full P&L responsibility for European markets incl. Global Key Accounts (Automotive and MinOil)
Implemented new business models beyond product and tonnage
Built and developed international high-performing cross-functional teams
Business Director Americas, BASF Corp., USA (2008-2012)
Full P&L responsibilities for NA and SA incl. Global Key Accounts (Hygiene)
Led cross-functional teams incl. marketing, sales, R&D, supply chain and production
Various roles in early career, BASFSE, Germany (2002-2008)
03
Strategic Procurement
VP Basic & Traded Products, BASF Corp., USA (2012-2015)
Full spend responsibility for global chemical commodities, e.g. natural gas, aromatics, industrial gases, phenols, styrenics etc.
Led team for trading and hedging
Managed strategic supplier relationships e.g. with global petrochemical companies
Supply chain optimization in highly dynamic market environment (shale gas)
Ready to get started?
Let’s explore how I can support you