B2B Commerce & Digital Transformation

From complexity to clarity — I help corporate leaders navigate digital commerce and GenAI transformation with a realistic roadmap.

Discover my approach

Meet your advisor

I’m Dr.-Ing. Julia Frey — Senior Executive Advisor and former VP at BASF with over 20 years of international B2B experience in global corporations.

Throughout my career, I’ve held P&L responsibility for large global businesses as well as leadership roles in Procurement and IT. In the past five years, I’ve focused on bridging business and technology — building a digital commerce platform, implementing GenAI customer chatbots, and automating order entry processes.

I understand the corporate reality: change resistance, data quality challenges, and EBITDA pressure. My strength is turning a mess of projects and ideas into a clear, actionable roadmap — grounded in experience, pragmatism, and strong stakeholder management.

Download CV (PDF)

How I help

Strategy & Roadmaps

I help you cut through complexity and create a realistic B2B commerce roadmap — one that your organization can actually deliver.

GenAI Value Cases

I identify GenAI use cases that create real value and get buy-in from stakeholders — not just tech experiments.

Implementation Support

I guide your transformation end-to-end: from RfP to go-live, bridging agile and classic project worlds. 

Is this for you?

My consulting is for senior leaders in IT or Business at midsize and large corporate organizations — companies in the chemical industry or other B2B environments.

You might be: 

  • Facing agentic commerce and unsure where to start
  • In the middle of a transformation, now hit by the GenAI wave
  • Looking for a sparring partner who understands both business and technology

If you need clarity, structure, and a pragmatic path forward — we’re a great fit.

What I deliver

RfP & Partner Selection

I help you write effective RfPs and select the right consulting partners.

Stakeholder Management

I navigate complex stakeholder landscapes and build alignment across silos.

Risk Assessment

I identify risks early and develop mitigation strategies that work.

Change Management

I address resistance head-on and create conditions for adoption.

Agile-Classic Bridging

I connect agile delivery teams with traditional corporate governance.

Success Factor Analysis

I pinpoint the critical factors that determine implementation success.

Let's talk strategy

Contact me to discuss your challenges and explore how I can help you move forward.

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