Ready to take the next step in your career? I help ambitious professionals navigate the transition from expert to leader
– with clarity, confidence, and purpose.
I’m Dr.-Ing. Julia Frey — Senior Executive Advisor, Leadership Coach, and former VP at BASF with over 20 years of international experience in global corporations.
Throughout my career, I’ve held P&L responsibility for large global businesses as well as leadership roles in functional areas like Procurement and IT. In the past five years, my focus has been on bridging the gap between business and technology — building digital commerce platforms and leading cross-functional teams through complex transformations.
I know what it takes to succeed in large organizations — and where most emerging leaders get stuck.
Today, I combine my business expertise with a passion for developing people. My coaching helps you unlock your potential, lead with authenticity, and build a career that truly fits you.
We start by understanding where you are and where you want to go. Together, we define your leadership vision and identify what’s holding you back.
I push you outside your comfort zone — with direct feedback, honest conversations, and the tough questions others won’t ask.
You develop practical skills, build confidence, and create lasting change. My coaching is about real results, not theory.
My coaching is for professionals in their mid careers who work in medium to large corporate environments — in business, IT, or at the intersection of both. You might be:
If you’re ambitious, open to feedback, and ready to grow — we’re a great fit.
Book a free 30-minute discovery call. No pressure, no commitment — just an honest conversation about your goals and how coaching could help.